Business Technology

What to Look for in a Corporate Video Production Company

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Once you’ve decided to shoot a video commercial about your latest marketing campaign, you must hire a corporate video production company. It wouldn’t be a good idea to do this task yourself because amateurs are prone to costly mistakes. If you really want to send your message to your audience in a highly creative and unique manner, it would be best to hire professionals. Here are a few things that you should look for whilst choosing amongst the many companies in the country:

  • Awesome Portfolio

You’ll get a sample of the company’s past works when you check out their portfolio. If the videos look like they were made by experienced professionals, you won’t regret hiring them. Of course, the same can’t be said if the actors messed up their lines and the graphics and editing were horrendous.

  • Renowned List of Clients

You’ll be impressed with the company if they’ve done videos for a renowned list of clients. There’s no doubt they lived up to their client’s standards. Besides, if their service wasn’t good, those companies wouldn’t hire them. They could easily switch to one of their competitors whenever they want but they didn’t because they were able to maintain the great quality of the videos.

  • Lots of Experience

There’s no doubt you’ll feel very confident hiring a corporate video production company that’s been making videos for a long time. That means they’ll be able to deliver the finished product faster than you thought they would. You can even expect it to come out good even if you weren’t there at the time the video was produced. You can expect them to give their best effort in making the video.

For a corporate video production company that has all the above traits, you don’t have to look further than Wildebeest. You can check out the past videos they’ve made that will make you amazed and awed. Everything from the editing to the production screams of excellent quality. Contact the team today!

How to Make Your Landing Page Convert Visitors

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In any online marketing campaign, you need to produce an effective landing page to attract your customers to click the ‘buy’ button. This web page acts as your marketing leaflet that can make or break the sale. To make it irresistible to your visitors and clients, it should have the following:

Design with a purpose in mind – You should deliver your message in a single page with the aim to convert your visitor to become a buyer or subscriber. You should carefully choose the words, photos and videos that will help persuade them to click the button. For best results, you may need the services of a reputable web design company.

Write a catchy headline – Around 80% of online visitors only read the headline of the landing page.  Thus, having an effective one can lead you to a successful conversion. You need a simple and straightforward headline with a punch to attract your visitors to read the rest of page.

Use simple and enticing images – Having cluttered elements in your landing page is a mortal sin in landing page design. You should then make sure to pick only the photos that can produce the biggest impact to your customers. In any design project, less is more. As such, you need to include only the photos and videos that matter most.

Make a juicy offer – Your copy is often the deciding factor that will convert your visitors into a buyer or subscriber. Apart from discounts, coupons, or any other freebies that can bait your visitor, you can also offer a white paper, free trial or product.

Use a clear call-to-action – Closing is the most important part of a selling engagement. This is also true on a landing page. Expert sales professionals use statements that woo the prospect. In landing pages, copywriters use calls-to-action (CTAs) to convince visitors. Aside from the CTAs, ask the web design company you hire to use the best colour (usually green) for the button.

Give social proof – Post some testimonials, reviews, and posts of your previous customers on any of your social media channels to promote your brand.