Business Technology

How to Make Your Landing Page Convert Visitors

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In any online marketing campaign, you need to produce an effective landing page to attract your customers to click the ‘buy’ button. This web page acts as your marketing leaflet that can make or break the sale. To make it irresistible to your visitors and clients, it should have the following:

Design with a purpose in mind – You should deliver your message in a single page with the aim to convert your visitor to become a buyer or subscriber. You should carefully choose the words, photos and videos that will help persuade them to click the button. For best results, you may need the services of a reputable web design company.

Write a catchy headline – Around 80% of online visitors only read the headline of the landing page.  Thus, having an effective one can lead you to a successful conversion. You need a simple and straightforward headline with a punch to attract your visitors to read the rest of page.

Use simple and enticing images – Having cluttered elements in your landing page is a mortal sin in landing page design. You should then make sure to pick only the photos that can produce the biggest impact to your customers. In any design project, less is more. As such, you need to include only the photos and videos that matter most.

Make a juicy offer – Your copy is often the deciding factor that will convert your visitors into a buyer or subscriber. Apart from discounts, coupons, or any other freebies that can bait your visitor, you can also offer a white paper, free trial or product.

Use a clear call-to-action – Closing is the most important part of a selling engagement. This is also true on a landing page. Expert sales professionals use statements that woo the prospect. In landing pages, copywriters use calls-to-action (CTAs) to convince visitors. Aside from the CTAs, ask the web design company you hire to use the best colour (usually green) for the button.

Give social proof – Post some testimonials, reviews, and posts of your previous customers on any of your social media channels to promote your brand.